The Brand Masters / Products
Travel & Leisure
Good branding should survive leaving the building.
A considered edit
The useful version wins.
Travel and leisure products take a brand out of its usual setting. Picnic pieces, outdoor kit, holiday accessories and things for the journey give people a reason to use the brand in a slower, more enjoyable part of life.
It suits staff rewards, hospitality, summer campaigns, travel businesses, outdoor events and anyone building a sense of escape. A good version is light enough to take along, robust enough to come back and useful without needing a special occasion.
The lazy version is a seasonal logo dump that goes straight into a cupboard. We think about weather, packing, cleaning and the actual habits of the people receiving it. The best products collect a few stories along the way.
The edit
What's in here
- 01Picnic blankets
- 02Cool bags
- 03Travel mugs
- 04Beach towels
- 05Foldable chairs
- 06Outdoor games
- 07Travel accessories
A little professional paranoia
What makes it work.
Good choices are usually quite practical. Here are the bits worth checking before anything gets made.
Design for the journey
Weight, packability and storage decide whether a leisure product gets taken along. If it is awkward before the fun starts, it will stay home.
Choose decoration for the weather
Outdoor use brings sun, rain, dirt and friction. Durable materials and sensible print placement matter more than a huge first impression.
Plan around the season
Travel and leisure have a natural rhythm. Give production enough time to arrive while the audience is still thinking about going somewhere.
Ready to make it yours?