The Brand Masters / Products
Time & Electronics
Time is a useful place to put a brand.
A considered edit
The useful version wins.
Clocks and watches give a brand an unusually long relationship with the person who receives them. Add practical electronics and you have a category built around repeated, useful glances rather than one quick impression.
It suits milestones, long-service recognition, executive gifting, travel and campaigns with a sense of occasion. The best choices are legible, reliable and proportioned for the place they will live — wrist, wall, bedside table or desk.
The lazy version mistakes extra buttons for extra value. We choose the feature that earns its keep, then make sure the branding sits comfortably alongside the object instead of turning it into a tiny advert.
The edit
What's in here
- 01Wristwatches
- 02Desk clocks
- 03Wall clocks
- 04Alarm clocks
- 05Stopwatches
- 06Digital timers
- 07Bluetooth speakers
A little professional paranoia
What makes it work.
Good choices are usually quite practical. Here are the bits worth checking before anything gets made.
Decide what gets read first
A clock or watch needs a clear face. If the time is hard to find, no amount of clever branding has rescued the design.
Check the power story
Battery life, charging and replacement parts matter long after delivery. Make the ongoing use as clear as the initial feature list.
Use the object’s scale
A watch rewards restraint; a wall clock can carry a larger idea. Artwork should respect the distance and the way the piece is viewed.
Ready to make it yours?