The Brand Masters / Products
Diaries & Calendars
A year is a long time to get the details right.
A considered edit
The useful version wins.
Diaries and calendars earn their keep by showing up every day. From pocket planners to wall calendars, they give a brand a quiet, useful place in the rhythm of work, home and the next appointment.
They suit customer gifts, internal planning, education, hospitality and any brand with something worth revisiting over time. The best ones are clear at a glance, pleasant to write in and genuinely worth keeping past January.
A lazy calendar is twelve chances to make the dates awkward. We look at paper, binding, grids and the way the brand appears across the year, so the object stays helpful rather than becoming desk wallpaper.
The edit
What's in here
- 01A5 diaries
- 02Pocket diaries
- 03Wall calendars
- 04Desk calendars
- 05Year planners
- 06Academic diaries
- 07Appointment books
A little professional paranoia
What makes it work.
Good choices are usually quite practical. Here are the bits worth checking before anything gets made.
Check every date
There is no glamorous fix for a wrong bank holiday or a cramped Sunday. Proof the calendar as carefully as you proof the cover.
Choose paper for the pen
Writing feel matters. Smooth stock, a sturdy cover and a binding that lies flat make the object much more likely to be used.
Start earlier than feels necessary
Year-dated products have a hard deadline and often need artwork, proofing and production in sequence. The calendar will not negotiate.
Ready to make it yours?