The Brand Masters / Products
Bags
A bag is a moving billboard. Make it one people want to carry.
A considered edit
The useful version wins.
Bags get out into the world. Totes, rucksacks, wash bags and laptop sleeves move through commutes, conferences and weekends, so their materials and proportions matter as much as the print.
This category works for events, teams, retail drops, onboarding and anyone who wants the brand to travel without shouting. A good bag fits the life it is joining: sturdy where it needs to be, comfortable to hold and handsome enough to use again.
The lazy version is a thin square that gives up before the journey home. We look at what goes inside, how it is carried and whether the decoration feels part of the object rather than an afterthought.
The edit
What's in here
- 01Tote bags
- 02Rucksacks
- 03Wash bags
- 04Cooler bags
- 05Laptop sleeves
- 06Drawstring bags
- 07Weekend bags
A little professional paranoia
What makes it work.
Good choices are usually quite practical. Here are the bits worth checking before anything gets made.
Choose the fabric honestly
The weight of the fabric changes the whole impression. A soft everyday tote and a hard-wearing work bag should not be pretending to be the same thing.
Print where hands do not ruin it
Handle placement, seams and high-contact areas affect decoration. Embroidery or a smaller mark can outlast a large print in the wrong spot.
Design for the contents
A laptop sleeve needs padding and a clean fit. A conference tote needs capacity. The right bag starts with the stuff it has to carry.
Ready to make it yours?